ZOÏ Agency | A boutique public relations bureau

Founded in 2000 by Maria Varvarikos, ZOÏ (‘life’ in Greek) was established with the vision to help bring brands to life in creative ways. With offices in New York, Montreal and Toronto, our boutique agency offers each client full North American support and global public relations services.

Comprised of young, seasoned professionals who are passionate about their work, ZOÏ Agency’s team assumes the role of brand ambassador rather than PR representative, forming an unofficial extension of the brand’s office and one that truly understands and communicates the unique identities of our clients. It’s our personalized approach that’s allowed us to form long-term relationships with our clients and our strong network of contacts, generating impressive and measurable results for each of our brands.

Maria Varvarikos has more than 20 years of public relations and marketing experience. Prior to founding ZOÏ Agency in 2000, Maria served as the Director of Promotions for Ocean Drive Magazine. Inspired to establish her own enterprise in order to fully engage her passion for brands, Maria launched ZOÏ Agency to great success.

With offices in New York, Toronto and Montreal, Maria and her team have been an integral part of the successful launches and branding initiatives behind top fashion, beauty, travel and lifestyle brands such as, WANT Les Essentiels, Maison Kitsuné, H&M, Tiffany & Co., KORRES, and more.

Motivated by the brand story above all else, Maria takes pride in her unorthodox approach to public relations: Extracting the essence of the brand, highlighting their story, and communicating their uniqueness in innovative ways. Maria strongly believes that public relations efforts can only be as successful as the strategy and personal relationships they’re built on, and it’s this outlook that keeps her and her team at ZOÏ Agency deeply committed and enthusiastic in their work.

Our mission is to foster client relations that nurture new ideas, innovation, and growth. Maintaining a highly-curated roster of brands, we work with brands that inspire us and further motivate us to achieve excellence. Our selective number of clients allows us to invest more time, energy and resources into each client relationship.

We pride ourselves on our innovative approach to public relations. Departing from traditional mass outreaches and one-size-fits-all tactics, we develop and execute compelling story angles, initiatives and strategies that are specifically tailored to the unique brands we work with. Keeping your brand goals at the forefront of our inspiration, we thrive on effectively sharing your story with your key markets and delivering you measurable results that make an impact.

ZOÏ Agency carefully creates communication strategies tailored to each of our client’s needs. We conduct detailed market research in order to form and execute effective plans that tap into a deeper understanding of the brand.

ZOÏ Agency successfully organizes consumer and media events in North America and worldwide. From launching boutiques and collections, to organizing press days and unveiling special projects, we work with you to create event concepts and seamlessly manage all of your event’s details. Working with our premium list of vendors, ZOÏ Agency ensures that each event is unique to your brand and highly visible within your market.

We believe you’re only as strong as your network. Our relationships with our clients are based on a deep understanding of their brand’s DNA. In choosing to work with the best brands across the globe, we’ve formed an influential network across the fashion, travel and lifestyle arenas. As we successfully integrate and promote projects between partnering brands, initiating and shepherding these collaborations is one of the strengths our clients appreciate most.

Our solid foundation of contacts allows us to partner with influencers and celebrities to strategically seed product and brand experiences. Building personal relationships with each influencer transforms a traditional seeding initiative into establishing brand ambassadors who genuinely support your work.

When it comes to growing your brand, securing quantitative online media coverage is more vital than ever. With this in mind, we’ve further embraced our network of bloggers and new media and consistently garner viral online coverage for our clients.

Our team of designers and copywriters produce on-brand campaigns, messaging and design elements for your brand while staying true to your identity and objectives. Providing cutting-edge design and engaging content, we execute your collateral with style and intelligence.

ZOÏ Agency strategically targets and secures print and online press coverage for our clients, including feature brand stories, and product placement in top tier print and online publications. Please see a sampling of some of the coverage we’ve garnered on their behalf.

One-of-a-kind events have become a ZOÏ Agency hallmark.

Over the years, we’ve established comprehensive networks across the globe, ensuring that each event is unique to its location and targeted audience. In the process, we have hosted media and consumer events in every major city that generates excitement and attention-grabbing headlines.